Why Travel Apps Can’t Outbid CAC — And Why Creators Win Instead
Why Travel Apps Can’t Outbid CAC — And Why Creators Win Instead Every consumer travel app eventually hits the same wall. Growth slows. CPIs creep...
The Rise of Affiliate-First Influencer Marketing
The Rise of Affiliate-First Influencer Marketing For years, influencer marketing ran on a simple model: pay upfront, hope it works, report likes....
The Challenge of Managing a Large Number of Content Creators
The Challenge of Managing a Large Number of Content Creators Every brand wants scale. Every creator program eventually hits chaos. Managing a...
How Can Brands Build an Effective Influencer Marketing Strategy?
How Can Brands Build an Effective Influencer Marketing Strategy? Most brands don’t fail at influencer marketing because creators don’t work. They...
Is Influencer Marketing Worth It?
A founder’s take — minus the bullshit. Short answer: Yes. Long answer: Only if you stop doing it like it’s 2018. Most founders asking this question...
10 Benefits for Travel Companies to Collaborate With Creators
Travel is bought on belief, not banners. That’s why creators aren’t a nice-to-have for travel companies anymore — they’re a growth lever. Here are...
Does Influencer Marketing Increase Brand Awareness?
Does Influencer Marketing Increase Brand Awareness? A straight answer founders don’t usually get. Short answer: Yes. Real answer: Only if you...
Influencer vs Digital Creator: What’s the Difference (and Why It Matters)
Influencer vs Digital Creator: What’s the Difference (and Why It Matters) Most brands use these words interchangeably. That’s expensive. Because...
Is Influencer Marketing the Future?
Is Influencer Marketing the Future? Influencer marketing isn’t the future because creators are popular. It’s the future because the internet rewired...