by growondigital-admin | Jun 9, 2026 | Startups
A brand runs one influencer campaign. It gets decent views. The comments look good. The team is happy. Three months later, nobody remembers the brand. This is the most common story in influencer marketing in India, and it plays out across categories — beauty, food,...
by growondigital-admin | Jun 9, 2026 | Startups
A creator you follow suddenly posts about a new headphone. Or a fintech app. Or a protein supplement that has nothing to do with anything they have ever talked about. You scroll past without reading a word. Maybe you even lose a little respect for them. That is a...
by growondigital-admin | Jun 9, 2026 | Startups
Let’s say it simply: sending a free product to a creator and expecting a viral post in return is not a strategy. It’s wishful thinking. Barter campaigns – where a brand offers free products in exchange for content have become the default starting...
by growondigital-admin | Feb 4, 2026 | Uncategorized
Why Travel Apps Can’t Outbid CAC — And Why Creators Win Instead Every consumer travel app eventually hits the same wall. Growth slows. CPIs creep up. Paid channels stop scaling linearly. And suddenly, a question shows up in every growth review: Why is CAC so high —...
by growondigital-admin | Feb 4, 2026 | Uncategorized
The Rise of Affiliate-First Influencer Marketing For years, influencer marketing ran on a simple model: pay upfront, hope it works, report likes. That model is quietly dying. What’s replacing it is sharper, fairer, and far more accountable: affiliate-first influencer...
