by growondigital-admin | Jun 9, 2026 | Startups
A brand runs one influencer campaign. It gets decent views. The comments look good. The team is happy. Three months later, nobody remembers the brand. This is the most common story in influencer marketing in India, and it plays out across categories — beauty, food,...
by growondigital-admin | Jun 9, 2026 | Startups
A creator you follow suddenly posts about a new headphone. Or a fintech app. Or a protein supplement that has nothing to do with anything they have ever talked about. You scroll past without reading a word. Maybe you even lose a little respect for them. That is a...
by growondigital-admin | Jun 9, 2026 | Startups
Let’s say it simply: sending a free product to a creator and expecting a viral post in return is not a strategy. It’s wishful thinking. Barter campaigns – where a brand offers free products in exchange for content have become the default starting...
